Sustainability – Mooova – Du fotar, vi hämtar.

Mooova is a sustainable solution for people living in the city.

Mooova dedicated to help people transporting second hand furniture, in this way increase the number of second hand purchase on furniture. All together we help the environment.

Furniture saved huge amounts of CO2e

Data calculated from production through distribution*

The findings highlighted that the production of many of your common household furnishings resulted in quite sizable amounts of CO2e. Everything from dining tables to footstools, you name it, there’s likely to be a carbon footprint, with the average piece of furniture consuming approximately 47kg of CO2e, which is the same as 5.3 gallons of consumed gasoline.

Not only did the research show the overall carbon footprint but also what materials within the furniture contributed to it the most.


Support second-hand purchases

We want to do good for the circular economy

Have you ever thought about buying furnishings or clothes second hand, and end up not taking action because it’s a hassle to get it home if you don't have a car?

We did a survey on this and 87% said yes.

We are the solution!
Promoting a new life for second-hand items.
Say YES to responsible consumption!

Join us and promote it together.

An average product in category ”Sofas & Chairs”, for example, consists of 30 percent wood, 11 percent steel, 18 percent polypropylene, 20 percent polyurethane, 10 percent polyester, 7 percent cotton, 3 percent leather, 1 percent wool.

Less unnecessary car rides

We want to reduce the unnecessary car rides from road transportation

One quarter of global emissions come from transport, and 75% of those are from road transport. 

Examples of how we can help:
Every day, there are 63,000 items within Blocket/FaceBook home-category (Stockholm). Around 60% of the buyers drive back-and-forth to pick up their purchase, that’s 63,600 rides daily in Stockholm!  

Mooova can reduce that by 30%. That's 19,080 car-rides per day! 6.8 million car-rides for a whole year, 884 tons of CO2 per year! In just Stockholm.

Why are you not using Mooova yet?

Be responsible

We advocate a sustainable lifestyle for our drivers

We don't want to take advantage of people that need a better living.

Together, we are doing something different in the gigconomy world by giving our drivers an opportunity.

Set a reasonable price to our drivers, for the quality of their life and your own conscience.

Car-smart lifestyle

We want to reduce the private cars in the city

A lot of companies are promoting the car-smart lifestyle, but that's only half of our model, people still need their stuff delivered.
Mooova is a delivery hero who is always available.

We aim to reduce the number of private cars in the city. According to the Inrix study, together with micromobility, we can replace nearly 50% of vehicle trips in inner-city.

While we focus on transporting the second hand furniture, the impact of the transportation of goods between seller and buyer is also much much lower than transport from the factories and warehouses.

Second Hand Effect 2020 Report

Buying a pre-owned sofa means one less new sofa needs to be manufactured, and the old sofa serves a new purpose instead of heading to a landfill. You’re contributing to the circular economy, and that means less energy and fewer natural resources used. All this translates to savings in greenhouse gas emissions and less wasted materials. Read more: https://static.adevinta.com/wp-content/uploads/2020/05/14110519/SHE-REPORT-2020-2.pdf

Why we should care the climate?

We make people's life easier, while doing a great impact for the climate. Solving a business problem, while taking sustainable actions. Climate action: EU to cut CO2 emissions by 55% by 2030. These reports, you should read too:

Shared Transportation has the largest emissions reduction potential

Source: Nordic Council of Ministers, Nordic co-operation is one of the world’s most extensive forms of regional collaboration, involving Denmark, Finland, Iceland, Norway, Sweden, the Faroe Islands, Greenland, and Åland.

Shared Transportation has the largest emissions reduction potential

“Our mapping of sharing economy initiatives in the Nordic countries shows that there are several initiatives that could lead to environmental improvements. Most initiatives are related to the transport sector, and this is the sector where the direct potential for emissions reductions is largest. There is a potential for CO2-equivalent (CO2e) emissions reductions from reduced driving of private cars and reduced car production, and reduced impacts on local air pollution, noise, traffic congestion etc. since most of these initiatives are located in cities where local environmental problems from transport are largest.

We have analyzed the potential for emissions reductions from sharing alternatives that offer services with lower prices and/or better qualities compared to owning and driving one’s own car, but there are several other transport sharing initiatives that could yield similar reductions. Transportation/car hailing initiatives could yield similar benefits if people drive their own car less and/or don’t own a car any more. International studies show that households on average tend to reduce their vehicle holdings after becoming car-sharing members, indicating that one shared car could replace approximately 4 to 13 personal cars. Accounting for potential increases in new car sales to car-sharing fleets and more heavy utilization of shared cars, CO2e-emissions could be reduced by roughly 40 to 140 kg per member household per year from reduced production and maintenance etc. of cars. 

Households that substitute their personal car with a shared car generally drive less, because shared cars are relatively less accessible and the per-trip costs become more apparent compared to personal vehicles, although the total “car-costs” might be reduced. But some households that join car sharing drive more than before, since trips previously untraveled or traveled by other modes of transport, such as public transport, bicycling or walking, are substituted by trips in shared cars. The average net impact is a decrease in kilometers travelled, ranging between 90 kg and 840 kg CO2e-emissions per households per year according to the studies we have reviewed. 

Thus, the overall emissions reductions could be between some 130 kg to around 1,000 kg CO2e-emissions per household per year according to these estimates. These numbers are of course highly uncertain, and since the highest of the estimates are from the US they may not accurately represent Nordic conditions when it comes to driving distances and emissions per distance. Thus, Nordic emission reductions are likely somewhat closer to the lower part of the interval than to the higher part. 

Reduced car transport could also reduce the demand for parking infrastructure. In addition, greater fuel efficiency because of newer cars and perhaps more use of electric and hybrid cars in car-sharing platforms compared to private cars could further reduce Environmental impacts and potential of the sharing economy emissions. 

Quote from Environment and Economy under the Nordic Council of Ministers

Source: Nordic Council of Ministers, Nordic co-operation is one of the world’s most extensive forms of regional collaboration, involving Denmark, Finland, Iceland, Norway, Sweden, the Faroe Islands, Greenland, and Åland. 

Be proud to engage

Our dream is to help simplify your lifestyle without owning a car. Our goal is to create the best solutions for sustainable freedom of mobility. But in order to succeed, we need your help! Please join the change and spread the word.